As a music fan, it is very likely that you have tried selling music merchandise through your band’s website or Facebook page. This is no surprise as these are two of the most popular and frequent venues for music sales nowadays. When it comes to selling music merchandise, however, the fans are now moving beyond the traditional venues to engage in more direct interactions with their favourite artists and musicians. One of the most popular new music marketing strategies includes using the power of social networking sites to sell music merchandise. It is this new approach that has made a lot of artists and bands generate more sales from their web sites and social profiles. Here are some of the main benefits of engaging in this music marketing strategy:
Creating A Music Merchandise Platform Or Store
One of the main reasons why it is beneficial to have a music merch store on one place is because it offers a one-stop destination for fans. Having your own fan page on your social networking site may seem outdated even if you already have a separate social networking account. However, the selling potential of having a merch site as an artist is not overlooked. Having a store in one place makes it easy for you to reach your many fans across the globe. In addition, a merch store will also stand the test of time thanks to its permanent online existence, among other benefits, making it a preferred choice among many artists.
With a music website builder, bands and artists can build a merchandising website easily, quickly, and affordably. Aside from allowing you to sell music albums and CDs, you can also include other items like posters, albums, collectibles, collectible toys, games, jewellery, and more. With a website builder, you are given just a few clicks to launch your store. You can choose how you want things organized, how you would like to categorize things, how you would like to sell them, and where you would like to post ads and promote your business. Once your store is up and running, you will see immediate sales coming in since fans will find it very easy to find the products they need.
Running And Managing Your Store
Another advantage is that you do not need to pay any sales service fee to create and manage your store. Selling music through an online service fee can become very expensive and may take months before your first sale. If you do not have sales to back up your merchandising website, there is no way you will see profits. With a service fee, all your sales are immediately deducted from what you get from each sale.
Most artists and bands who are starting out know that selling music merchandise online requires a good deal of creativity and hard work. It can be exhausting to have to sit in front of a computer for hours at a time typing and sending messages to customers and fans. It is also exhausting to have to deal with customer complaints and problems. For these reasons, many artists who are making music merchandise online choose to offer ticket sales through their websites.
Ticket Sales And Management
Ticket sales are perfect for someone who wants to bring in extra income while working on their music. Most artists selling music merchandise with tickets have their own stores online where fans can buy tickets and other merchandises they can enjoy while watching their favorite musician perform. The prices are very reasonable as well. Many fans will buy a ticket for a fraction of the cost of a single concert. This allows fans to see a great show or concert by paying a low price and getting many advantages. A musician or band’s fans will receive exceptional service and fantastic products.
James is a music journalist with a passion for live performances, festival culture, and emerging artists. He covers everything from stage setups to behind-the-scenes stories of major music events.